Turn Your Tap Room Brand Into Merch That Sells Itself

Custom-labeled hot sauce bottles, branded with your brewery's identity. We handle everything — sourcing, production, and label design. You pick flavors, upload your logo, and sell direct to your subscribers through Shopify. Zero inventory. Zero risk.

Get Your Custom Hot Sauce Sample See how it works

Shopify-native

No minimum order risk

Full custom label design

How It Works

From Concept to Customer in Three Steps

We've stripped away every complexity. You focus on your brewery; we'll handle the rest.

Pick Your Flavor & Label Design

Choose from our curated lineup of small-batch hot sauces — from smoky chipotle to fermented habanero. Upload your brewery's branding and our design team crafts a custom label that's unmistakably yours.

We Produce & Ship Everything

Kettle Fire handles all sourcing, bottling, labeling, and fulfillment. We ship directly to your customers on your behalf. No warehouse. No inventory. No headaches.

Sell to Your Subscribers via Shopify

We plug directly into your existing Shopify store. List your branded hot sauce, email your subscribers, and watch it move. Every sale appears in your dashboard like any other product.

Why Breweries Love It

Built for Craft Breweries, Not Big Brands

Hot sauce pairs naturally with beer culture. Your customers already trust your taste. Give them something to take home.

Zero Inventory Risk

No boxes gathering dust in your back room

We only produce what's ordered. You never buy stock upfront, you never get stuck with unsold units. Every bottle is made to order and shipped direct.

High Margins

$3.50/unit wholesale, sell for $12–18

Typical margin of 3–5× your wholesale cost. Hot sauce is a high-perceived-value gift item that moves well via email campaigns and in-tap-room impulse buys.

Branded Identity Extension

Merch that goes home with your regulars

Your label, your logo, your color palette. A hot sauce bottle on someone's kitchen counter is your tap room living rent-free in their daily life — all year long.

Shopify-Native

One integration, live in your existing store

No new platform. No new dashboard. Drops straight into your Shopify product catalog. Your email list + your Shopify store = a revenue channel that runs on autopilot.

"Hot sauce is the perfect craft brewery merch — it's artisan, it's local, it pairs with beer, and your regulars actually use it."

— The Kettle Fire thesis

Pricing & Offer

Start Small. Scale When It Sells.

One starter pack. No commitments. Prove the concept with your audience before scaling up.

Starter Pack

Custom Hot Sauce Sample

$3.50

per bottle wholesale

24-bottle minimum

Sell for $12–18 retail. That's 3–5× your cost on every bottle.

What's Included

24 custom-labeled 5oz bottles
Full custom label design (your branding)
3 flavor options to choose from
Shopify product listing setup
Direct-to-customer fulfillment
Reorder at the same wholesale rate

Available Flavors

Smoky ChipotleHabanero MangoFermented JalapeñoCarolina Reaper

Request Your Sample — $84 for 24 Bottles

No subscription. No commitment. Cancel anytime.

48hr

Label proofs

7–10d

Production & ship

∞

Reorders available